Photo by Cherry T-Ball Drop

New Year's Eve CherryT Ball Drop in Traverse City

Downtown Traverse City bustles with party goers for the annual CherryT Ball Drop held on New Year’s Eve. CherryT is a play on words for Charity and the cherry, a symbol of the Traverse City region, which grows about 75% of the nations tart cherry crop each year.

The celebration takes place at the downtown intersection of Front Street and Cass Street. The family-friendly event sees crowds estimated at 8,000 to 12,000 people. The non-profit organization in charge raises money and collects non-perishable food items while people party for a purpose in Traverse City’s own version of Time Square. Attendees are encouraged to make a monetary donation or donate a non-perishable food item.

Outdoor music and entertainment begin about 9:30pm and continue after midnight. Local acts and a DJ on the lit stage help bring in the new year. Right before midnight, the large illuminated cherry is lowered to usher in the coming year. A short fireworks display follows the ball drop.

For more information on the New Year’s Eve CherryT Ball Drop, please contact the event organizer:

cherrytballdrop.org

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