Pure Ludington Brrrewfest
Beer, cider, wine, and more are at this wintertime festival! Stay warm with heaters and a large tent for shelter while you enjoy!
Photo by Cherry T-Ball Drop
Downtown Traverse City bustles with party goers for the annual CherryT Ball Drop held on New Year’s Eve. The gates open at 10:30pm and the event ends at 12:20am. Cost is a $5 donation that benefits a different charity each year. The beneficiary for 2024 was Project Feed the Kids which plays a critical role in ensuring children and their families have access to nutritious meals. Just over $15,573 was raised for the organization at the 2024 event.
CherryT is a play on words for Charity and the cherry, a symbol of the Traverse City region, which grows about 75% of the nations tart cherry crop each year.
The celebration takes place at the downtown intersection of Front Street and Cass Street. The family-friendly event sees crowds estimated at 8,000 to 12,000 people. The non-profit organization in charge raises money and collects non-perishable food items while people party for a purpose in Traverse City’s own version of Time Square.
Local acts and a DJ on the lit stage help bring in the new year. Right before midnight, the large illuminated cherry is lowered to usher in the coming year, courtesy of Team Elmers & North Michigan Concrete Asphalt Excavation Crane & Rigging. A short fireworks display follows the ball drop.
Sponsors for the 2024 event were Traverse City Tourism, Leelanau Cellars, Team Elmers, North Michigan Concrete Asphalt Excavation Crane & Rigging, Delamar Traverse City, DoorDash, North Bar TC, and UpNorthLive.
Beer, cider, wine, and more are at this wintertime festival! Stay warm with heaters and a large tent for shelter while you enjoy!
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