Downtown Traverse City bustles with party goers for the annual CherryT Ball Drop held on New Year’s Eve. CherryT is a play on words for Charity and the cherry, a symbol of the Traverse City region, which grows about 75% of the nations tart cherry crop each year.
The celebration takes place at the downtown intersection of Front Street and Cass Street. The family-friendly event sees crowds estimated at 8,000 to 12,000 people. The non-profit organization in charge raises money and collects non-perishable food items while people party for a purpose in Traverse City’s own version of Time Square. Attendees are encouraged to make a monetary donation or donate a non-perishable food item.